Milon of Croton.

A wrestler from a Greek city in the sixth century BC. Six-time Olympic champion. Six-time at the Pythian Games. Said by his contemporaries to have lifted a four-year-old bull onto his shoulders and walked the length of the stadium with it.

The training that made the feat possible is the part that interests us. The story goes that he began as a boy by lifting a calf each morning. The calf grew into a steer, the steer into a bull. The boy grew into the strongest man in the Mediterranean. Each day’s lift was barely heavier than the last. The accumulation was the entire program.

Advisory work, done well, has the same shape. The decisions are not heroic in any single instant. A vendor renewal here. A diligence read there. A board memo. A negotiation. The work compounds across weeks and across years until what looked like incrementalism turns out to have been the structural change.

The firm is named after the wrestler because the wrestler is the metaphor we believe.